Tea is made for connection

REBLEUM is an AAPI-owned tea company based in New York City.

When we reflected on the moments we enjoyed tea the most, we were brought back to memories of sharing a cup with someone we care about. We came to believe there was only one way to make these moments more lasting: postcards and tea. Like a handwritten letter, they carry a moment long after it has passed.

Our commitment to curating and selecting the highest-quality tea will always remain at the core of our mission. We strive to curate matcha that is low in bitterness, low in astringency, and flavorful regardless of preparation method (usucha, koicha, lattes, etc).

Every tea is carefully selected, and every postcard is made from our original photographs.

Flavorful in Every Style

Low bitterness, low astringency, flavorful matcha

The poem printed on every can

Blue skies bloom again with spring

Warm sunlight, lights new beginnings

Gentle breeze, the scent of tea

Bleum anew, wherever you'll be

We printed this poem on every matcha can as a reminder of why REBLEUM was born. In lives shaped by repetition and routine, it’s easy to overlook moments meant for ourselves. Taking time to notice blue skies, warm sunlight, or the scent of fresh tea reminds us that the simplest things are still worth enjoying.

For us, the joy of drinking high-quality matcha & tea is one of the simple pleasures of life we wish to indulge in. 

With our original postcards, we share our journey from places that left a lasting impression on us – simply because the blue sky was pretty, or the flowers were worth admiring. These are reminders that life itself is beautiful, and even more so with tea on certain days.